最近小米深陷红米Note2“换屏门”的泥淖中,屏幕、摄像头和29元意外保险承诺统统变脸并紧接着被打脸,事态逐渐发展到白热化,面对着不亚于发售初期购买潮一般的退货潮。小米所处的困境,很大一部分都是小米自身所造成的。从一开始,小米便以高配置低价格砸场子的举动杀入手机市场,不仅硬从传统手机厂商那里虎口夺食,并依靠出货量迅速发展成为国内仅次于华为的手机制造商。但是随着国产厂商纷纷杀进“价格战”,推出同类型高配低价的手机后,小米的优势便逐渐不复存在。对于小米所谓的“粉丝经济”,其实有夸大的成分,真正核心的用户规模最多在一百万,这一百万足够撑起小米的粉丝营销,但是从出货量上来讲,90%以上的出货都来自非核...
recently mired in red rice millet Note2 "change gives a" quagmire, screen, camera and 29 yuan accident insurance commitment everything face and subsequently was hit in the face, the situation has gradually developed into white hot, with no less than the initial offering to buy tide return tide. The plight of millet, a large part of which are caused by millet itself. From the start, millet at a high profile low price hit wherever he goes, the move of reached the mobile market, not only of hard from the traditional cell phone manufacturers there hukouduoshi and rely on shipments quickly become second only to the domestic mobile phone manufacturers Huawei. But along with the domestic manufacturers have rounded out the "price war", after the launch of the mobile phone of the same type with high and low prices, the advantages of millet gradually ceased to exist. For millet so-called fans economy, in fact, there are exaggerated ingredients, the real core of the user scale up to one million, which is enough to prop up the fans of millet marketing, but from the shipments to say, more than 90% of shipments are from non nuclear...