8月已成为各大电商你争我抢的新战场,但苏宁手握主场之力,趁着818发烧购物节之机,贯穿于线上线下全渠道、全客群、全场景的消费狂欢之中。众多电商之中,庞大的线下基础是苏宁独一无二的优势。坐拥全国近4000家线下门店网络,不仅可以让消费者近距离感知818发烧购物节,更可以接触到个性化差异化的极致服务。作为合资精品的飞利浦,在818发烧购物节之际,与苏宁开启了23场 “星火计划”线下活动。活动涉及上海、杭州、宁波、南京、武汉、合肥、济南、青岛、苏州、沈阳、长春等地区,以电动牙刷为主要推广品类,达成电动牙刷销售282万,带动牙刷品类增长264%。(飞利浦&苏宁 “星火计划”武汉揭幕战)“星火计划”一经...
August has become each big electricity you fight me and new battleground, but su ning with the force of the home, while 818 machine, the fever shopping festival through online channels, all of the spending spree, the whole scene. Many electrical contractor, huge offline foundation is suning's unique advantages. Owns the country nearly 4000 offline store network, not only can let the consumers' perceptions of 818 fever shopping quarter close, more personalized differentiation can come into contact with the perfection of the service. In 818 as joint venture products of philips, fever, shopping day with suning opened 23 "spark plan" offline activities. Activities involved in Shanghai, hangzhou, ningbo, nanjing, wuhan, hefei, jinan, Qingdao, suzhou, shenyang, changchun and other regions, electric toothbrush as the main promotion category, reach an electric toothbrush sales 2.82 million, drive the toothbrush category growth of 264%. "Spark plan" (philips & suning wuhan opener) "spark plan" once...