10月20日消息，今日，天猫双11全球狂欢节已正式亮相香港。阿里巴巴集团CEO张勇（花名：逍遥子）发表开场演讲，其提到今年双11有包括全球化、娱乐属性、以大数据驱动个性化、全渠道升级等新特色。全球化方面，继续高举全球化大旗，去年推行的是全球的商家通过网上平台触达中国的消费者，今年更进一步，帮助商家进入香港、台湾、东南亚、全世界等新的市场，推出“买全球卖全球”项目，也是打开走向EWTP的第一步。娱乐属性方面，今年将加入大量娱乐元素，让商家和消费者互动，远远超过购物的概念，娱乐化、互动性。“绝对不是机械地让消费者买买买，而是用新的互动体验，包括直播、AR、新的技术，最终跟消费结合在一起。”以大数据...
San October 20th news, today, Tmall double 11 global Carnival has officially unveiled Hongkong. Alibaba group CEO Zhang Yong (flower name: Xiaoyao son) delivered an opening speech, which mentioned double 11 this year, including globalization, entertainment attributes, to big data driven, personalized, all channel upgrades and other new features. Globalization, globalization continue to hold high the banner, last year's global businesses through the online platform to reach Chinese consumers further this year, to help businesses to enter new markets in Hongkong, Taiwan, Southeast Asia, all over the world, launched the "buy global sell global projects, the first step is to open the EWTP. Entertainment attributes, this year will add a large number of entertainment elements, so that businesses and consumers interact, far more than shopping concept, entertainment, interactive. "Definitely not the machinery that allows consumers to buy, buy, buy, but use new interactive experiences, including live, AR, new technologies, and ultimately with consumption."." With big data...
