来中国两年,Nicolas Versloot仍然觉得自己不是很了解这个国家, 比如说在上海,这才刚开始下雨,30秒以前还如常的马路上突然就会涌出来很多卖伞的小贩,一个毫无预备的需求在短时间内得到了迅速满足。作为Levi’s大中华区总经理,Versloot说,这就是他在中国做生意所要面临的挑战之一—— 怎么样才能尽快地满足消费者需求,并据此对商业模式有一番重新的思考和转型。数字化是Levi’s摸索中国消费者到底喜欢什么的尝试之一,事实上,如今不少品牌已为数字化开设了独立部门,以更好更专业地进行数字化变革,其中,首席信息官(CIO)也开始从规模型企业被引入到到时尚品牌中。我们整理了时尚品牌——涵盖...
To come to China for two years, Nicolas Versloot still feel is not very understand this country, for example in Shanghai, it just started to rain, 30 seconds ago also as usual suddenly on the road will be flooded out many vendors selling umbrella, has no ready got quickly to meet demand in a short time. As Levi 's general manager, greater China Versloot said, this is one of his face the challenge of doing business in China - how as soon as possible to meet consumer demand, and on the basis of the business model has a new thinking and transformation. Digital is Levi 's fumble what Chinese consumers like to try one of, in fact, now many brands have established independent departments for digital, to better and more professional to the digital revolution, among them, the chief information officer (CIO) from dimensions enterprise was introduced to the fashion brand. We organize the fashion brands covering...