曾有第三方赛事的主办方接受媒体采访时疾呼，官方赛事不是体育，而是营销。而实际上，伴随着“后营销时代”的到来，曾经被质疑“不是体育”的电竞官方赛事，也正开始逐渐学习着体育的方式去改善自身的商业模式。 不破不立，当电竞真正想要成为主流文化时，这最艰难的第一步迟早是要迈出的。 文/ Alvis 雷 告别了鸟巢5万余名观众的呐喊声后，《英雄联盟》电竞度过了自己的第7个年头。 在这个如梦般的S7赛季中，LPL的粉丝们见证了春季赛WE的王者归来，夏季赛EDG历史级的惊天逆转，洲际赛和全明星赛的“我们不恐韩”，以及全球总决赛落幕后，全场观众高喊RNG的苦涩。“全华班出征”、“小组赛零封、双杀总冠...
Have a third party event organizers media interview with words, the official event is not physical, but marketing. And, in fact, along with the arrival of "the marketing era", has been questioned "not sports" e-sports official events, are now beginning to learn the way of sports to improve their business model. Nothing down, nothing up, when the e-sports truly want to become the mainstream culture, the most difficult the first step is to take sooner or later. Article/Alvis ray said goodbye to the bird's nest, after more than 50000 crowd chants "hero alliance" e-sports spent his seventh year. In this seemed dream-like S7 season, fans of LPL witnessed the spring WE return of the king, summer EDG historical level fightback, intercontinental and the all-star game, "WE don't fear of Korea" and the global finals ended, the audience shouted the RNG bitter. Class for "all", "group zero sealing, double didn't...
