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联合利华押注阿里巴巴 能否成功转身?

Unilever bet Alibaba can successfully turn? The leads of

2015-07-21 12:37:03来源: 新浪

导语:在奉行多年“集中化”策略、将全球2000多个品牌削减到400多个以后,联合利华正在“反向”尝试。引入海外产品线、通过“村淘”进行渠道下沉……押注阿里巴巴的联合利华是否能够成功转身? 经济观...

: in pursued for many years the "focus" strategy, the global more than 2000 brands cut to try more than 400 later, Unilever is "reverse". The introduction of overseas product line, through the village scouring channel sink...... Alibaba bet on whether the success of the joint can be successful? Economic outlook...