7月15日早上，当大部分人刚刚睡醒时，惊讶的发现自己的朋友圈、微博已经被“优衣库试衣间”刷屏，各种借势营销的账号变成段子狗，成为一场营销的狂欢。事件的真相是什么?优衣库似乎成为营销的最大受益者，从而被指责策划了这场事件。但是认真分析的话，除非优衣库官方真的脑子进水了，断然不会采用这种形式进行营销。虽然社会越来越开放，宽容度越来越高，但这种事无论放在国内还是国外都是上不了台面的，不仅违背社会公德，而且触犯了法律，对于一个企业来讲，风险大于收益的事断然不会去做。什么样的品牌和人会靠这种事件营销呢?一些不出名的品牌或者小野模之类，但凡有点名气的，唯恐躲之不及，怎么会主动去招惹是非，一时的爆红换来的却...
7 July 15 morning, when most people just woke up, surprised found their own circle of friends, microblogging has been "UNIQLO fitting between scraper and various occasion marketing account into piece is the dog, has become a marketing carnival. What is the truth? It seems to be the biggest beneficiaries of marketing, which is accused of orchestrating events. But a careful analysis of the case, unless the UNIQLO official really out of your mind, categorically not using this form of marketing. Although the society is becoming more and more open, tolerance is getting higher and higher, but this kind of thing no matter in domestic or abroad is not on the table, not only violates the social morality, but a violation of the law, for an enterprise in terms of more risk than income that is categorically not to do. What kind of brands and people will rely on this kind of event marketing. Some famous brands or Ono die like, whenever there is a little-known, lest they should avoid late, how can take the initiative to provoke, temporary burst red return but...
