本文原作者为折原，转自公众号野草新消费，由品牌实验室推荐阅读。2018年，继拼多多之后，社区团购再次在下沉市场撕开了一道裂缝，全新的流量洼地呈现出无与伦比的吸引力。超40亿元资金注入，数百家社区拼团企业，一夜之间活跃在了华东、华南等各地区的二三线城市。社区团购行业能长出美团这样的公司吗？“这是我们在赌的事情，也是很多社交拼购公司在赌的事情。”邻挑细选CEO许欢所说的，可能正是这场狂欢中大部分参与者的心里话。 但也有人持相对冷静的观点，祥峰投资合伙人赵楠便是其中之一。“我不是特别看好单独的社区团购业态，它应该作为补充，和微信生态电商供应链协同，才可能有更好的盈利。”在与野草见面的一个月...
In this paper, the author to fold the original, weeds, the new consumption from the public, by brand laboratory recommended reading. In 2018, after a lot of spelling, the community group buying again in sinking markets ripped a crack, a new flow depressions, showing a unique appeal. Hundreds of communities, more than 4 billion yuan money into enterprises, is active in the east China overnight lower-tier cities, south China and other parts of the world. Community group purchase industry can grow Meituan such company? "This is our bets on things, is also a lot of social spell and purchasing company in bet." Selected CEO Xu Huan said, perhaps it is a carnival in most participants' mind. & have spent But some relatively calm and auspicious peak investment partner, ivy is one of them. "I'm not particularly likes a separate community group format, it should supplement and WeChat ecological electricity supply chain coordination, can have a better profit." Meet weeds in a month...
