采写∣任思 编辑∣郭娟 近两年，消费升级的“东风”刮遍全国大江南北。中产阶层崛起，消费者健康意识觉醒并以迅雷不及掩耳之势迭代，人们越来越关注添加剂、转基因、纯天然等概念。相对应地，一些强加工型、含有大量添加物的油炸类食品和碳酸饮料，则被无情抛弃。 方便面首当其冲！自2015年开始，方便面产业陷入空前危机，全行业销售下滑12.5%，康师傅利润断崖式下跌35-40%。无独有偶，曾经被人们疯狂追捧的碳酸饮料在过去20年里，销量缩水25%，年轻人对热量和糖分愈加挑剔。 有人忧愁就有人喜。与之相映对照的景象是，带有健康概念的品类及企业却在高速成长，酸奶便是其中之一。据中商产业研究院数...
Concludes ∣ ren thought & have spent Edit ∣ Guo Juan Nearly two years, the consumption upgrade "dongfeng" blown through the great river north and south. Rise of the middle class consumer health awareness and in the ear of iteration, people are increasingly concerned with additives, such as genetically modified (gm), pure natural concept. Corresponding to the ground, some strong processing, contains a lot of additives of Fried foods and carbonated drinks, was abandoned. Bear the brunt of the instant noodles! Since 2015, the instant noodles industry into an unprecedented crisis, the industry sales fell 12.5%, tingyi 35-40% drop in profits bluffs type. Similarly, had been wildly popular carbonated drinks in the past 20 years, sales shrank by 25%, and young people to heat and sugar more picky. Some people was sad. And set each other off of the comparison is a category of the concept of health and are in high growth, yogurt is one of them. According to the zhongshang industry research institute for...
