市场瞬息万变，唯变化永恒。2017年的全球移动营销市场，依旧风起云涌。这一年，全球移动互联网广告市场规模突破千亿美元，在维持高速增长态势的同时，也逐渐呈现出多元化的发展形态。而中国市场，在早期的流量红利消耗殆尽后，已由增量市场转为存量市场，蜂拥而至的移动出海在17年依旧风雨无阻。随着新一轮变革的开启，2018年中国乃至全球移动营销市场，又将面临怎样的机遇与挑战?本文试图在全球视野下对18年全球移动营销市场趋势进行预测，以下是相关预测内容：1、 聚焦人本营销，老用户召回受关注2018年移动互联网流量红利将继续向新兴国家转移。对流量触顶的转型期国家而言，存量市场下的用户留存将变得至关重要。而随着市...
The market is changing and changing forever. The global market for mobile marketing in 2017 is still surging. This year, the scale of the global mobile Internet advertising market has exceeded 100 billion US dollars, while maintaining the rapid growth trend, it has gradually presented a diversified development form. But in the early Chinese market, the flow of dividends consumed, by the incremental market into the stock market, the mobile sea stampede in 17 years still regardless of the weather. With a new round of reform opening, 2018 Chinese and the global mobile market, and will face the opportunities and challenges? This paper attempts in a global perspective on the global mobile marketing market trend forecast for 18 years, the following is forecast: 1, the focus of marketing, the old users recall concern mobile Internet traffic in 2018 the dividend will continue to shift to emerging countries. For the transition state of the flow top, the retention of the user under the stock market will be crucial. And along with the city...
