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中国动漫IP“走出去”:与世界分享中国故事

Chinese cartoon IP "going out" : sharing China's story with the world

2017-04-18 00:00:00来源: 人民网

图为宁波文博会动漫IP产业领袖论坛李佳赟摄 中新网宁波4月17日电(记者 李佳赟)4月17日,2017中国(宁波)特色文化产业博览会正在浙江宁波举行。现场不仅有《海贼王》、《多啦A梦》等日韩经典动漫形象,还有《熊出没》、《秦时明月》等中国原创动漫IP集体亮相,并吸引不少“洋粉丝”驻足。 从模仿到原创、从“引进来”到“走出去”,不少业界专家一致认为,中国动漫正强势崛起,但若要走出一条国际化之路,则需要融入中国文化“基因”,布局IP全产业链,用“中国故事”吸引“世界观众”。 澳门漫画从业员协会会长黄天俊坦言,长久以来,日本漫画、欧美漫画对中国动漫市场影响巨大,导致“不少中国动漫长得像日...

In ningbo wenbo will anime IP industry leaders BBS Li Jiayun taken Beijing, ningbo, April 17 (Reuters) (reporter Li Jiayun) on April 17, 2017 China (ningbo) characteristics of cultural industry fair are being held in ningbo, zhejiang province. Field not only has A "one piece", "more la A dream" and so on Japan and South Korea classic cartoon image, and the "bears", "warlords moon" and so on Chinese original cartoon IP collective appearance, and attract A lot of "foreign fans". From imitation to the original, from the "introduction" to "go out", many industry experts agree that the rise of China's animation is strong, but if you want out of a road to internationalization, requires into the Chinese culture "gene", IP the whole industry chain layout, with "China story" to attract the audience. Macao cartoon practitioners association Huang Tianjun admitted that for a long time, the Japanese cartoon, cartoon of Chinese animation market in Europe and America, had a huge impact, leading to "many Chinese move like a long day...