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游戏下沉小城消费潜力大 小镇青年的“富矿”咋挖?

How to dig the "rich mine" of the young people in the big town with the consumption potential of the small town sinking in the game?

2019-11-08 00:00:00来源: 人民网

互联网红利在一二线城市趋于饱和 中小城市和县城消费潜力巨大 游戏下沉 小镇青年的“富矿”咋挖? “作为异乡的年轻人,游戏是我和他们交朋友最快的方式。”一位漂泊在外的小镇青年说。 11月7日,企鹅智库发布了《2019-2020下沉市场网民消费与娱乐白皮书》。 在这份“白皮书”里提到,下沉市场人均每月消费62元左右, 与一二线城市网民消费87元相比花费低一些,同时可以看出未来市场潜力较大。 谁将在这“优越感”中最终获利,谁又将真正主宰未来“游戏”的命运,是小镇青年还是游戏厂商? 在“挖掘下沉市场”这一“金矿”的同时,人们或许还需要挖掘另一个答案。 玩家 “游戏是交朋友最快的方式...

Internet dividend tends to be saturated in the first and second tier cities, small and medium-sized cities and counties with huge consumption potential "As young people from other places, games are the fastest way for me to make friends with them." Said a young man wandering in a small town On November 7, Penguin think tank released the white paper on consumption and entertainment of netizens in the sinking market 2019-2020 In this "white paper", it is mentioned that the per capita monthly consumption in the sinking market is about 62 yuan, which is lower than that of 87 yuan in the first and second tier cities. At the same time, it can be seen that the market potential in the future is large Who will ultimately benefit from this "sense of superiority" and who will really dominate the fate of the future "game", is it a small town youth or a game manufacturer At the same time of "mining the sinking market", people may need to dig another answer Game is the fastest way to make friends

标签: 游戏