日前，“2017中国文化企业品牌价值TOP50”榜单正式发布。榜单由文化品牌评测技术文化部重点实验室、中国人民大学创意产业技术研究院发布，是根据我国文化企业品牌发展的实际情况，从文化传承、企业成长、创新能力、市场影响、消费者评价等多角度，构建文化企业品牌价值评估模型并测算得出，充分体现了文化产业的核心竞争力和国家的文化软实力。 榜单显示，2017年中国文化企业品牌价值前50强企业的品牌价值总和为5242.3亿元，相比2016年增长了12.5%，增幅较明显，且增速比2016年提高了1.44倍。这些入选“2017中国文化企业品牌价值TOP50”榜单的企业，无一不是最具品牌价值的优质文化企业。其...
Recently, "2017 China's cultural enterprises brand value plunged" list released. List by culture brand evaluation technology laboratory of the ministry of culture, renmin university of China creative industry technology institute, is according to the actual situation of development of China's cultural enterprise brand, from the cultural inheritance, innovation ability, market, enterprise growth, the multiple perspectives, such as consumer evaluation of building cultural enterprise brand value evaluation model and figures, fully embodies the core competitiveness of cultural industry and the national cultural soft power. List shows that 2017 Chinese culture brand value top 50 enterprise brand value of the total is 524.23 billion yuan, increased by 12.5% compared with 2016, increase obviously, and the growth rate is 1.44 times higher than in 2016. These included in the "2017 China's cultural enterprise brand value plunged" list, notting have is not the most brand value, high quality cultural enterprises. Its...
