本报讯（记者 张艺）建厂已60周年的上海美术电影制片厂近日宣布，将与蓝色光标传播集团合作打造、推广美影IP家族。从6月1日起，将举办一系列新片发布会与纪念座谈会。 上海美术电影制片厂实现了中国电影史上很多的“第一次”：第一部水墨动画、第一部彩色动画长片、第一部彩色宽银幕动画长片……上海美影的发展史，也就是一部中国动画史。 建厂60周年之际，上海美影厂开始了新的尝试与创作，如推出三分钟的“泡面番”、翻拍真人版动画等，同时以延伸产业链、推广IP形象、进行IP授权等方式拓展动画领域，以期实现持续长效的品牌辐射效应，打造一个属于中国的不老动画品牌。 上海电影集团总裁任仲伦将美影厂今后的发展战略...
Report from our correspondent (reporter zhang yi) Shanghai animation film studio of the 60th anniversary of the factory has recently announced that will work with blue cursor communication group building, the promotion of the IP family. From June 1, will hold a series of the conference and symposium. Shanghai animation film studio has realized the Chinese movie history, many "first" : first, the first color ink painting animation animated feature, the first color wide screen animated feature... The history of Shanghai beauty shadow, that is, a history of Chinese animation. 60th anniversary, Shanghai beauty studio started a new attempt and creation, such as three minutes of "instant noodles", remake live-action animation, etc., at the same time to extend the industrial chain, promote IP image, to develop animation fields such as IP license, in order to achieve sustained long-term radiation effect of brand, create a belong to the old animation brand of China. President of Shanghai film group zhong-lun ren will beauty studio development strategy in the future...
