在故宫淘宝店出现之前，几乎没有人能想到“老字号”还能这么玩，事实上，老字号触“网”不是什么新鲜事，但如何玩却成为了行业经营者犯难的事。 近日，淘宝网联合北京著名景点颐和园，推出了“皇家礼物”活动。参加活动的十家传统文化品牌，根据自身的特点，围绕“颐和园”，在淘宝众筹平台推出了一系列的创新产品，获得了不错的反响。 “我们这次活动的核心是希望帮助这些传统文化品牌进行内容升级，商业模式的改造，最终实现品牌内容化，产品周边化。”“皇家礼物”活动的淘宝特色中国负责人武志强介绍说。 传统文化品牌的日子不好过并不是什么秘密，来自行业的数据显示，在国...
Taobao shop before the advent of the Forbidden City, almost no one can think of the "old" can also play so, in fact, old touch "network" are nothing new, but how to play but became puzzled industry operators. & have spent Taobao union famous attractions in Beijing, the Summer Palace recently launched the "royal gifts" activity. Participated in the activities of ten traditional culture brand, according to its own characteristics, around the "Summer Palace", in the raised platform for taobao launched a series of innovative products, received a good response. & have spent "We want to help the traditional culture, the core of this activity brand upgrading content, transformation of business model, finally realizes the brand content, products around." "Real gift" taobao feature of China is responsible for the peoples armed zhiqiang said. & have spent Traditional culture brand of hard times and is no secret, from industry, according to data on the two sides of...
