当下，高速发展的网络游戏产业早已跨过了广告轰炸、渠道覆盖的原始阶段，“IP为王”的时代也被众多游戏厂商所认可，以IP为核心，进行游戏运营及跨领域商业拓展，形成多元化泛娱乐化的产业形态，是当下游戏厂商的普遍做法。但，IP不是用之不竭的金矿，当知名IP被瓜分一空时，我们又该如何在重重压力中突...
current cross-border cooperation, the rapid development of the network game industry has already crossed the primitive advertising bombing, channel coverage, "IP is king" era has also been recognized by many game companies, taking IP as the core, the game operation and cross field of business development, the formation of diverse entertainment the industrial form, is a common practice in the current game manufacturer. But, IP not be inexhaustible mine, when the well-known IP share out, how do we in the heavy pressure process...
