消费升级、需求提升，要做畅销的产品，除了产品品质这一基本保障，“设计感”越发重要。也因此，越来越多品牌开始注重在品牌文化、包装设计、跨界创新上下功夫，寻求更多品牌记忆点，与消费者产生情感共鸣。
Consumption upgrade, demand upgrade, to do best-selling products, in addition to the basic guarantee of product quality, "design sense" is more important. Therefore, more and more brands began to pay attention to brand culture, packaging design, cross-border innovation efforts, seeking more brand memory point, and emotional resonance with consumers.
