新研究揭示，虽然消费者对网购以及对与零售商进行数字互动的热情越来越高，但实际行动却并未落实。这些发现表明消费者的期望未得到满足，这给零售商提供了弥合差距和提高顾客忠诚度的大好机会。 这项IBM商业价值研究院的研究分析了近四年针对19个国家11万名消费者的调查数据。研究发现，消费者现在非...
they revealed, although consumers of online shopping and the digital interactive and retailers became more intense, but the actual action did not implement. These findings indicate that consumer expectations are not met, this gives retailers offer bridge the gap and increase the chance of customer loyalty. Study of the IBM Institute for business value analysis for the 19 110000 national consumer survey data in recent four years. The study found that consumers now...
