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小变化大文章 从陌陌新LOGO看其发展战略

Small change big article from its new LOGO to see its development strategy

2017-04-07 00:00:00来源: 人民网

前不久,移动社交平台陌陌发布了新LOGO,虽然和原LOGO相比,变化不是太大,但其中却有着大文章。新LOGO的诞生也意味着陌陌的发展战略更加明确,那就是全面发力视频社交。 陌陌新LOGO是基于原LOGO的升级, 延续了原有LOGO的定位标识、对话气泡、眼睛的元素,将定位标识做了倾斜45°处理,使得对话气泡与定位标识合并成了一个完整简洁的形象。代表着陌陌作为一家移动社交平台,将更好地为用户提供社交服务,连接原本该连接的人。 新LOGO最大的创新在于色彩升级,大胆启用了红黄蓝三原色,从冷色到暖色过渡,寓意是通过陌陌的连接,从陌生走向熟悉。眼睛图案的使用,代表着陌陌用户对这个世界的好奇与探索。...

Not long ago, a new LOGO was released on the mobile social platform. Although the change was not too great compared with the original LOGO, there were great articles in it. The birth of the new LOGO also means that the development strategy of unfamiliar street is more clear, that is to make full use of video and social interaction. The new LOGO is based on the original LOGO upgrade, which extends the original LOGO positioning identification, dialogue bubble, and eye elements. The location logo is treated with a 45 degree tilt, making the dialogue bubble and positioning sign a complete and concise image. Representing the unfamiliar street as a mobile social networking platform, it will provide users with better social services to connect the original connection. The new LOGO's biggest innovation is the color upgrade, the bold and yellow blue color, from cold to warm color transition, the meaning is through the stranger's connection, from strangers to familiarity. The use of eye patterns represents the curiosity and exploration of strangers in the world. ...