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2018年阿里巴巴广告收入可能超218亿美元

Alibaba advertising revenue could exceed $21.8 billion in 2018

2018-04-04 11:35:12来源: TECH2IPO创见

近日,据美国知名数据公司 eMarketer 的发布的预测数据显示,2018 年阿里巴巴的网络广告收入将超过 218.1 亿美元,以 33% 的增长速度首次超过电视广告,传统电视广告只有 0.5% 的缓慢增长。 数据还显示,预计到 202 0年,阿里巴巴的广告营收将超过 328 亿美元,电视广告收入将是 170.1 亿,这意味着阿里巴巴的广告收入将是电视广告的两倍。2020 年,阿里巴巴将为中国数字广告领域创造超 2000 亿人民币的营收,但 eMarketer认为这个数字还可能只是保守估计。2016 年后以淘宝天猫为代表的电商网站以媒体的身份首次超越搜索引擎成为品牌广告...

Recently, according to the known data firm eMarketer forecast, according to data released in 2018, alibaba's online advertising revenue will exceed $21.81 billion, with a 33% growth rate for the first time more than television advertising, traditional TV advertising only 0.5% of slow growth. Data also showed that predicts 202, alibaba's advertising revenues will exceed $32.8 billion, television advertising revenue will be 17.01 billion, which means that alibaba's advertising revenue will be twice as many TV ads. In 2020, alibaba will be created for China digital advertising revenue exceeds 200 billion yuan, but eMarketer think the number is probably just a conservative estimate. Represented by taobao day cat after 2016 e-commerce sites to the identity of the media for the first time the search engine to become brand advertising...