本文原创作者为赵向阳，转自公众号第三只眼看零售，由品牌实验室推荐阅读。原标题为：永辉mini：社区生鲜新玩家，聚焦消费者一日三餐，生鲜占比超60%在2018年12月20日召开的永辉超市股东大会上，相关负责人首次披露了发展新业态永辉mini的计划。到目前为止，永辉mini已经在重庆、成都、合肥等地开出数十家门店。《第三只眼看零售》近期走访了位于合肥的两家永辉mini：金寨路店和金龙国际店。通过对比我们认为，永辉mini目标非常明确，它要杀入竞争激烈的社区生鲜业态，并在未来与永辉大卖场形成互补。永辉mini既不是大卖场的缩小版，也不同于云创旗下的永辉生活，完全是社区生鲜的定位，围绕消费者一日三餐和...
Original author for abbott zhao, this article from the public, the third eye on retail, recommend reading by brand laboratory. The original title is: yong hui mini: community fresh new players, is focused on the consumer three meals a day, fresh accounted for more than 60% in December 20, 2018 yong hui supermarket shareholder meeting, responsible for the first time revealed the development of new forms of wing fai mini plan. So far, wing fai mini already in places such as chongqing, chengdu, hefei open dozens of stores. The third eye on retail recently visited hefei two yong hui mini: Jin Zhai jinlong road shops and international stores. By contrast, in our opinion, wing fai mini goal was very clear, it into competitive community raw formats, and complementary and yong hui shopping mall in the future. Yong hui mini is neither a hypermarket smaller version, it is also different from cloud and its bright life, was a complete community fresh positioning, around consumers three meals a day and...
