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在线教育要不惧怕亏损,坚持下来的企业才能称王

Online education or fear of loss, stick to king

2019-02-25 17:15:00来源: 亿欧

【编者按】由于在线教育前期技术、教研投入较多,并且营销成本高,所以在相当长的时间内很难盈利。虽然不盈利经常被人诟病,但从融资的角度看,在线教育一点没有受到资本的冷落。目前K12在线教育、在线少儿英语的头部企业都是在亏损的。事实上,在历经了几年的亏损之后,行业已经大浪淘沙。留下来的战士仍然在接受市场的考验,还要将这场持久战进行到底。而这些企业想要在这场持久战中取得胜利,就应该不惧亏损,把焦点聚集于教育模式的优化上。根据艾媒咨询权威发布的《2018中国在线教育行业白皮书》,预计到2020年中国在线教育用户规模将达2.96亿人,市场规模将达4330亿元。实际上,市场规模不断扩大的在线教育已成红海。而...

[editor's note] into more because of the early stage of the online education technology, teaching and research, and marketing costs is high, so it is difficult to profit in a long time. Although no profit is often reviled, but from the perspective of financing, online education is not confined to the capital. Currently K12 online education, online children's English head enterprises are at a loss. In fact, after a few years after the loss of industry have been winnowed out. Soldiers who stay still accept the test of the market, also will be the protracted war to the end. And these enterprises want to win in the long haul, you should not fear losses, put the focus on the education model of optimization. According to ai media consulting authority released the 2018 white paper on China's online education industry, by 2020 China education online user scale will reach 296 million people, the market scale will reach 433 billion yuan. In fact, the market scale of online education has ChengGongHai. And...