本文原作者为孙原，转自公众号零售老板内参，由品牌实验室推荐阅读。社区团购，是一门极度分散化的生意。以城市社区为单位的小模型、生鲜品为核心的本地集采，占着相当部分的比重。造成随着社区团购平台在走出诞生地、向全国范围内扩张的过程中，常常遭遇“地域屏障”。零售小型化生意很难跨地域扩张，比如便利店行业，是零售业的一个普遍现象。正如俗话讲到，“十里不同风，百里不同俗”，各地消费习惯、地理环境的巨大差异，以及空间上的距离差，属地化管理等，决定了中国零售并不是一个全盘标准化的产业。也正因此，造就了跨区域连锁化玩家和本土化玩家有机会站在同一平面上竞争的市场格局。但是，社区团购的市场竞争加剧，逼着立足于长沙的兴...
In this paper, the author is Sun Yuan, retail boss made from the public, by brand laboratory recommended reading. Community group, is a highly diversified business. Small model in urban communities, local in having some samples as the core, with quite a part of the proportion. Group-buying platform in out of the birthplace, as community causing in the process of expansion to the nationwide, often encounter "regional barrier". Retail small business is very difficult to cross-regional expansion, such as convenience store industry, is a common phenomenon in retailing. As we said, "the different wind in different customs", consumption habits, geographical environment around the huge difference, and the poor on the space distance, such as local administrator, decided the Chinese retail is not a completely standardized industry. Is, therefore, make the cross-regional chaining and local players have the chance to stand on the same plane competitive market structure. But, community group buying market competition intensifies, force based in changsha xing...
