毫无疑问，国内男装企业七匹狼对于公司的品牌建设不遗余力，其形象代言人几乎没有一个不知名。比如早前的胡军、孙红雷到现在的张涵予、李治廷。而其接地气的品牌气质曾让恒大的许家印当年直接将自个儿的皮带从爱马仕换成了七匹狼。但这些漂亮面孔和花边新闻并没有拯救这家公司的业绩。七匹狼日前发布的2015年业绩报告显示，公司在2015年度共实现营业总收入24.6亿元，同比增长3.02%。乍一听，值得庆贺，但其实其净利润与上年同期的2.9亿元相比依旧下跌近6%，为2.7亿元。对此，七匹狼方面解释称，营收增长的主要原因是公司于2014年下半年开始新增针纺业务，该业务贡献了较多营业收入。但是，针纺业务毛利率较低，因此...
There is no doubt that the domestic septwolves men's wear enterprises spare no effort for the company's brand construction, the face of a little unknown. Like the earlier wu jun, zhang sun hong2 lei2 till now, never know. And its grounding gas brand temperament ever let Evergrande slot was replaced by myself directly to the belt from hermes with seven Wolf. But these beautiful faces and tidbits didn't save the performance of the company. Septwolves, according to 2015 earnings report released by the company in the 2015 annual business revenue of 2015 yuan, up 3.02% from a year earlier. At first glance, to celebrate, but its net profit compared with a year earlier, 290 million yuan is still down nearly 6%, to 270 million yuan. To this, seven aspects explains Wolf, revenue growth is the main reason of the new business of this company was started in the second half of 2014, the business contributed more revenue. However, this business gross margin is lower, so...
