日前，金立总裁刘立荣接受了媒体的采访，金立这家成立16年的国产手机大厂，尽管还有很多资产，但是由于陷入资金危机，已经失去了再继续复盘的能力。金立掌门人刘立荣输掉超过100亿的新闻引发多方关注，而刘立荣接受采访的时候说，自己确实输掉了十多亿，金立的根本问题还是业务亏损而非自己赌博。作为一家老企业，金立究竟是如何倒下的呢?我们来看一下一、金立的黄金期金立的崛起年代很早，大约在MTK功能机方案出台后不久，深圳出现了大量手机厂商，金立是其中最为优秀的一家。与后来的OPPO一样，在MTK功能机功能差距不大的时代，金立对于品质的要求是很高的。金立当年在人性化方面不如OPPO细致，但是对于产品硬件的品质要求...
Gionee President Liu Lirong has accepted the media interview, gionee founded the 16 years of domestic mobile phone companies, although there are a lot of assets, but because of get into financial crisis, has lost the ability to continue checking. Gionee head Liu Lirong lost more than 10 billion news caused much attention, while Liu Lirong said in an interview, oneself really lost more than ten, gionee fundamental problems or a business losses rather than their gambling. As an old enterprise, gionee how fallen? Let's take a look at the rise of a gold period gionee, gionee s early, about shortly after MTK function machine package, emerged a large number of mobile phone manufacturer in shenzhen, gionee is one of the most outstanding one. With later OPPO, with a little difference in the functions of MTK machine age, gionee to the requirement of quality is very high. Gionee did in humanization as OPPO meticulous, but for the product the quality requirement of hardware...
