2016年，中国游戏行业最大的变化在于人口红利的消失，依靠堆砌产品获取成功的时代一去不复返。这一巨大转变使得行业对市场营销的需求越来越高，市面上也因此出现形式多样的营销手段，游戏邀请明星代言成为了最为炙手可热的方式之一。对于明星来说，代言游戏既是新的尝试，又能收获大量新领域粉丝。而游戏厂商则能借助明星强大的曝光和粉丝基数在短时间内提升自家产品人气。随着对代言合作的深挖，各大厂商的代言人策略也日新月异，这里面虽然有令人哭笑不得的洗脑广告，但也不乏一些优秀的代言案例，《神武2》与许嵩的全品牌整合营销方式便是其中的佼佼者。神武2全品牌代言人许嵩十年许嵩十年多益 《神武2》与许嵩的因缘际会明星代言有别...
In 2016, the Chinese game industry, the biggest change is that the disappearance of demographic dividend, relying on the packing product for successful time gone forever. This shift makes the industry more and more high demand for marketing, thus various marketing tools on the market, will invite celebrities became one of the most popular way. For star endorsement, the game is a new attempt, and new field can harvest a lot of fans. While game makers with the help of a star strong exposure and fan base promoted their products in a short time. With dig for endorsement cooperation, each big manufacturer for strategy also with each passing day, although it has tragicomically brainwashed ads, but there were also some excellent endorsement cases, "creature 2" with vae all brand integrated marketing is the most famous of these. Creature 2 whole brand spokesperson vae vae ten years ten years doeg the creature 2 with vae from karma celebrities...
