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解密前置仓:本身就是零售的一部分,并非只是电商逻辑的产物

Decrypted Pre-Warehouse: It's part of retail itself, not just the product of e-commerce logic.

2019-02-02 08:03:00来源: 亿欧

在亚运村附近的一个小区里,曾经有人开过一家不甚成功的酒吧。这里地处北京北四环,居民消费力不低,但小区却是集体房改建的老小区,楼层偏矮,多数没有电梯,生活在这里的人们大多是当地居民,距离酒吧不远还有个幼儿园,这个酒吧的命运可想而知。最终,酒吧主人决定转手,接手的是每日优鲜,也是我们今天要谈论的主角,每日优鲜把这里改造成了一个新物种——前置仓。如今,这个前置仓成为了每日优鲜北京地区最成熟的站点之一。对于前置仓这个新事物,时至今日,它也远未到定型之时,还在不断的迭代中。但是这样一种新型商业模式,它的尝鲜者的名单,正在被不断拉长:永辉、沃尔玛,苏宁......上述企业都是已有线下实体门店的零售商。和它...

In a small neighborhood near the Asian Games Village, there was once an unsuccessful bar. Located in Beijing's North Fourth Ring Road, the residents'consumption power is not low, but the community is an old community renovated by collective housing. The floors are on the low side, most of them do not have elevators. Most of the people living here are local residents, and there is a kindergarten not far from the bar. The fate of this bar can be imagined. Ultimately, the owner of the bar decided to change hands and take over the daily delicacy, which is also the main character we are talking about today. Every day delicacy has transformed this place into a new species, the pre-warehouse. Nowadays, this front storehouse has become one of the most mature sites in Beijing. For the new thing of pre-positioning warehouse, it is far from being finalized, and it is still in the process of iteration. But such a new business model, its list of tasters, is constantly being lengthened: Yonghui, Wal-Mart, Suning... the above enterprises are all retailers of existing offline physical stores. And it...

标签: 电商