新关注 > 信息聚合 > 郭德纲杨澜投身日赚1.96亿的喜马拉雅,在线广播燃起知识付费野火?

郭德纲杨澜投身日赚1.96亿的喜马拉雅,在线广播燃起知识付费野火?

Guo Yang into day earn 196 million Himalayan, online radio paid wildfires burning knowledge?

2018-01-23 18:20:00来源: 品途网

撰文|占太林 编辑|沈多 1月16日晚上,网易一张海报在朋友圈内被刷屏,海报的内容是网易推出的一款价值39.9元的运营课,上课形式是以荔枝微课即语音的方式在直播间里分享,据文娱价值官(ID:wenyujiazhiguan)记者从网易内部了解到,这样的语音课截止到第二天早上10点,已经卖出了50万份。 被刷屏的网易运营课 类似的课程和上课形式,每天都在各种群里发生,一方面,焦虑的都市白领求知若渴;另一方面,知识付费的浪潮之下,各种商家推出各色课程狂“薅羊毛”。 在这种大背景之下,很多像喜马拉雅、蜻蜓FM、荔枝FM以电台广播起家的公司悄然变成了在线语音平台,并借助知识付费的潮流,焕发了生...

Writing | too edit | shen Lin on January 16th evening, netease poster was brush screen within the circle of friends, the content of the poster is netease launched a value of 39.9 yuan operations class, class form took the form of litchi micro class namely voice to share in the studio, according to the cultural value officer (ID: wenyujiazhiguan) the reporter understands from inside the netease, such speech class until 10 o 'clock in the morning the following day, has sold 500000 copies. By brush screen netease operation class forms similar courses and classes, every day in all kinds of group, on the one hand, anxiety of urban white-collar thirst; Under the wave of knowledge, on the other hand, pay, various businesses to launch all kinds of course crazy "uproot wool". Under this big background, much like the Himalayan, dragonflies, FM, litchi FM started with radio companies quietly into online voice platform, and in accordance with the trend of knowledge to pay, the community back to life...