写在前面：营销最容易犯的一个致命错误就是——八分传播、二分策划。这里并非是说在工作时间上的二八分，而是在重视程度上的二八分。今天的营销人在创意上花的时间多了，但这并不代表更重视策划了。 看过了那么...
write in front: marketing most likely to commit a fatal error is - eight communication, planning. Here is not to say that in the working hours of the two eight points, but in the degree of emphasis on the two eight points. Today's marketing people spend more time on the creative, but this does not mean that more attention to planning. Seen so...
