在游戏领域，企业对于IP的需求及依赖程度极大。 经典游戏IP大多掌握在研发公司手中，用户转化成本低、认同度高，游戏企业可操纵空间大。不容忽视的是，经典游戏IP的获取也极为不易，甚至堪称稀缺资源。可以说，IP即游戏企业构筑竞争优势的重要手段，而游戏企业对于IP的争夺也相当激烈。 不过，...
In the field of games, great enterprise demand for IP and dependence. Classic game IP mostly in the hands of research and development company, the user conversion cost is low, the highly esteemed, game companies can manipulate space is large. Nots allow to ignore, IP access to classic games also is very not easy, even a scarce resource. IP or game, as it were, an important means of enterprises build competitive advantage, and the game companies for IP competition is fierce. However,...
