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Facebook引入独立调查机构核查广告数据

Facebook introduces independent investigative agencies to verify advertising data

2017-02-13 11:19:59来源: DoNews

DoNews2月13日消息 (记者 费倩文)13日,据《华尔街日报》援引知情人士消息称,Facebook同意将广告数据提交给媒体行业指标监管机构Media Rating Council就其统计流量公式进行审查,为了缓解部分广告主对其相关数据收集方式的疑虑。Facebook最近因为在披露合作伙伴和广告主的相关数据时犯下了一系列错误而遭到批评,为此,公司开展了内部评估措施,并承诺将对今后的错误更加透明。根据上周五披露的计划,Facebook将发布更加详细的信息,包括用户观看一则广告的时长,以及广告在屏幕上的可见度。知情人士透露,包括Facebook全球营销解决方案副总裁卡洛琳·艾佛森(Caroly...

DoNews2 Sept. 13 news (reporter Fei Qianwen) 13, according to the "Wall Street journal" quoted informed sources said, Facebook agreed to submit the data to the advertising media industry index Media Rating regulator Council on its statistical flow formula for review, in order to alleviate some of the advertisers on the related data collection concerns. Facebook recently because of the disclosure of the relevant data partners and advertisers has made a series of mistakes and criticism, therefore, the company has carried out internal assessment measures, and promised for the future error more transparent. According to the plan unveiled last Friday, Facebook will release more detailed information, including the length of time an user sees an ad, and the visibility of an advertisement on the screen. Informed sources, including Facebook global marketing solutions vice president Caroline Everson (Caroly...