DoNews5月25日消息 （记者 费倩文）25日，京东宣布618购物季正式开启。京东集团CMO徐雷表示，今年的618或成为整个中国零售的分水岭。对于京东来说，今年618和以往最大的不同在于，今年的618不仅有各大电商平台的参与，更有来自全球的数十万品牌商和店铺、全国超过万家线下店和加入京东开普勒计划的多家企业都共同加入了这次大促活动。此外，徐雷表示，京东将永远、无偿、绝不排他地授权包括竞争友商在内的所有企业使用618品牌标识和形象。据京东集团副总裁韩瑞介绍，今年的618京东将变革新的玩法，从技术+零售、品牌+零售、IP+零售、金融+零售、多终端+零售五个方面入手，全面联动线上线下、引入消费者...
DoNews5 on 25 (reporter FeiQianWen) 25, jingdong announced 618 shopping season officially open. Jingdong group CMO frank xu lei said that this year's 618 or become the watershed of the whole of China retail. For jingdong, 618 and the biggest difference is that in the past, this year the year of 618 is not only the participation of each big electric business platform, more from around the world hundreds of thousands of brands and businesses, the national more than thousands of offline store and join jingdong Kepler project companies all joined together the great promoting activities. In addition, frank xu lei, said jingdong will, free of charge, not exclusively authorized, including competitive dealer friends, all the companies use 618 brand identity and image. According to Han Rui jingdong group vice President, this year's 618 jingdong will change new gameplay, from retail, brand + technology + retail, IP + retail, finance, retail, many terminal + retail five aspects to obtain, comprehensive linkage online, introducing consumer...
