这两天,阿里旗下企业社交软件钉钉在深圳腾讯总部地铁站50米长的走道两边贴上了大幅广告,虽没有明示却直指微信团队,广告内容也具有“挑衅”意味。第一财经记者在地铁站看到广告内容分为四段:“用XX来开会,时间总是被浪费,所以你一直在加班。”“发XX给老板,总是分不清他是没看到,还是假装没看见,所以你一直在加班。”“XX群发重要通知,总有人漏看,结果还得打电话,所以你一直在加班。”“工作时用XX,总是被琐事八卦分神,所以你一直在加班。”广告中的背景图案正是微信APP。区隔与竞争钉钉团队发言人许昆铭告诉第一财经记者,这是希望用图片视觉化的形式体现出与微信之间的不同之处以及微信在工作产品中的痛点,以广告的...
These two days, ali's enterprise social software nailing tencent's headquarters in shenzhen subway station 50 meters on both sides of the aisle with a big advertising, although no express at WeChat team, is the contents of advertisements also has a "provocative". The first financial journalist in the subway station to see the contents of advertisements can be divided into four sections: "always be a waste of time to meet with XX, so you have been working overtime." "XX to boss, always can't tell he is not to see, or pretend not to see, so you have been working overtime." Important notice "XX group, someone will leak, result have to make a phone call, so you have been working overtime." "Work in the XX, has always been trivial gossip distractions, so you have been working overtime." Advertising in the background is WeChat APP. Segments and competition nailing team spokesman told the first financial journalist Xu Kun inscription, that is the hope in the form of a visual image reflects the difference between WeChat and WeChat pain points in the work product to AD...