4月10日消息，日前，合生元旗下澳洲保健品品牌Swisse与天猫国际签署了一份6亿元的联合商业战略合作计划，宣告此后双方将进入新零售场景下的品牌合作新阶段。据介绍，在今年3月28日的Swisse天猫超级品牌日上，Swisse邀请了目前在国内大红大紫的哈萨克斯坦歌手迪玛希做直播，1小时内获得21万消费者观看及5443万次用户点赞。当天，Swisse销售额位居食品保健品类首位，平均每秒售出1款产品。而这官方推广第一枪的打响给了Swisse很大的信心，其公开表示，接下来将拓展到全国超过50个城市。与此同时，在与天猫国际的战略合作计划签约仪式上，Swisse方面还宣布，今年将着力以一般贸易形式进入中国...
On April 10th, the day before, Biostime's Australian health care products brand Swisse and Tmall signed a $600 million joint business strategic plan, announced after the two sides will enter a new stage of the new retail brand cooperation scenarios. According to reports, in March 28th this year, the Tmall brand Swisse super day, Swisse invited at home in the limelight of the Kazakhstan singer Dimas live, 1 hours to get 210 thousand consumers watch and 54 million 430 thousand users praise. On the same day, Swisse sales ranked first in the food health category, with an average of 1 products sold per second. The official promotion of the first shot started, gave the Swisse great confidence, its publicly expressed, and then will expand to more than 50 cities nationwide. Meanwhile, at the signing ceremony of the strategic cooperation plan with Tmall international, Swisse also announced that this year it will strive to enter China in the form of general trade...
