相较欧美国家，我国互联网保险的渗透率目前处于偏低水平，而这成为国内互联网保险行业近年来快速发展的重要原因之一。首家互联网保险企业众安在线财产保险股份有限公司自2013年成立以来，非常注重运用大数据等技术开发巨大的市场空间。凭借金融科技优势，众安用了不到四年时间已然成为上市公司，为人们认知互联网保险再次提供了新的视角。将保险产品嵌入场景以提升认知度众安保险借助大数据等技术分析用户在日常生活场景中的各种风险，将设计的产品投放至目标用户所在场景中，让互联网消费者有更多机会接触、了解互联网保险。例如，众安保险针对线上线下消费场景设计的甜橙白条，设计产品时众安保险利用大数据技术分析用户在吃、喝、玩、乐、...
Compared with European and American countries, the permeability of Internet insurance in China is at a low level, which become the domestic Internet insurance industry in recent years the rapid development of one of the important reasons. The first Internet insurance enterprise the Ann online property insurance co., LTD. Since its founding in 2013, is very particular about use of big data and other technical development and huge market space. Relying on science and technology advantages of the financial, the Ann took less than four years has become a listed company, provides a new perspective for people cognitive Internet insurance again. Will insurance product embedded scene to enhance the awareness of the Ann with the analysis of large data and other technical users in their daily life scenes of all sorts of risks, will design the products delivery to the target user of scenario, the Internet consumers have more opportunities to contact, understand the Internet insurance. For example, the Ann insurance for online consumer scenario design of orange white, design the product when the Ann insurance analysis using big data technology users in eat, drink, play, music,...
