新关注 > 信息聚合 > MUJI十次降价谋翻身,中国消费者为何不再“买账”?

MUJI十次降价谋翻身,中国消费者为何不再“买账”?

MUJI is ten times the price for roll over, why do Chinese consumers no longer "buying"?

2019-01-28 10:05:00来源: 亿欧

【编者按】跌落神坛的MUJI第十次降价,与前九次收效甚微的降价相比,这一次MUJI的诚意十足。然而,在国产生活帮疯狂扩张的背景下,MUJI仅依靠降价这一项,恐怕已难挽回消费者的心意了。本文发于天下网商,作者章航英;经亿欧编辑,供行业人士参考。这已经是无印良品在中国大陆市场的第十次降价了。这次涉及到的是MUJI明星商品。如香薰机系列,最高的价格降幅甚至达到30%。其他如基本款服装产品,包括双侧纱织睡衣、男女内裤、文胸系列,以及部分收纳生活类产品,降价幅度都在20%左右。无印良品称对部分明星商品的价格进行了重新审视后,希望把更好的商品以更合理的价格传递到消费者手中。不过,话说得再好听,还是无法掩饰...

[editor's note] dropped shrines of MUJI tenth prices, compared with the former nine little price, this time a MUJI's sincerity. However, under the background of domestic life crazy expansion, MUJI only depend on the price of this item, I'm afraid I have to save the mind of consumers. The author in the world give him, ZhangHang English; By the editor, for the industry reference. This is the muji in the first ten times the price of the mainland China market. The stars involved is MUJI products. Such as aromatherapy machine series, the highest price drop even reached 30%. Other such as basic clothing products, including bilateral yarn knit pajamas, men's and women's underwear, bra series, and some receive life products, reduction is about 20%. Muji said to some star after reviewing the prices of goods, want to better products with more reasonable prices into the hands of the consumers. Words say again good, however, still unable to hide...