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今日头条入局知识付费,挑战得到,喜马拉雅?

Today's top entry knowledge payment, challenge to get, Himalaya?

2018-07-12 09:21:00来源: 品途网

作者/李当心 小羊来源/娱乐资本论 越是大公司越是喜欢悄悄地搞事情。 也许你想不到,几天前,一款“放心借”的金融产品出现在今日头条APP上;大概半年前,另一款知识服务类应用好好学习同样低调现身。 虽然好好学习没有和头条系的其他产品打通,但已有媒体多方求证,它确实属于头条旗下。 发稿前,娱乐资本论(ID:yulezibenlun)也跟今日头条方面联系,但截止发稿,对方未做出任何实质性回复。 此前头条一度传出要上线付费音频频道,但最终不了了之。此次,好好学习的悄然上线,却又标志着今日头条正式滑入了知识付费的赛道。 相比几年前就已经推出千聊的腾讯,今日头条布局知识付费的速度算不上快。而...

Author/Li Beware of lamb origin/entertainment capitalism. The bigger the company, the more it likes to do things quietly. Perhaps you can't imagine that a financial product "borrow at ease" appeared on the headlines of App a few days ago; about half a year ago, another application of knowledge services came out with the same low profile. Although good study has not got through with other products of headline department, it has been proved by many media that it really belongs to the headline. Before publication, entertainment capital (ID: yulezibenlun) also contacted the headlines of today, but as of publication, no substantive reply had been made. Previously, the headline once came out to pay for the audio channel online, but ultimately it did not work. This time, the quiet launch of good learning, but also marks today's headlines officially slid into the knowledge payment track. Comparing with Tencent, which launched Chi-chat several years ago, the rate of paying for knowledge of headline layout is not so fast today. And...