体育营销经过数十年的发展已经成为热门的吸金领域，美国篮球大联盟NBA 2015-2016赛季赞助总收入达到54亿美元，赞助商横跨金融、快消、汽车、医疗等多个领域。不过近几年来一个新的体育产业开始崛起，得到了越来越多新生代用户的青睐。前不久NBA官方宣布将组织NBA 2K电竞联赛于明年开打，17支NBA俱乐部确认参加，表明NBA正在努力向更受年轻人热爱的电子竞技赛事靠拢。电竞给了年轻人新的内容、新的偶像。“我可以不追剧，但我一定会看电竞比赛”一一这是现在不少90后用户的心态。电竞赛事的崛起也带动了电竞营销的发展。由腾讯主办、VSPN承办的顶级电竞赛事穿越火线职业联赛CFPL就是一款年轻人风靡的电...
Sports marketing after decades of development has become a hot field of gold, the United States basketball league, the NBA sponsorship revenues of $5.4 billion, 2015-2016 season across financial sponsors, consumer, automotive, medical and other fields. But a new sports industry began to rise in recent years, has been more and more new generation users. Shortly before the NBA announced today will organize the NBA 2 k e-sports league to start next year, 17 NBA club can confirm that it, suggests that the NBA is trying to extend to a more young love e-sports event. E-sports has given new content, new idol. "I can not play, but I will watch e-sports games" - this is now a lot of 90 after the user's state of mind. Tournament also led to the rise of the development of e-sports marketing. Sponsored by tencent, VSPN undertake the top professional football league tournament through firewire CFPL is a young man hit electric...
