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打造专业在线少儿英语的“一体两翼”,郅慧是如何做到的?

Create professional juvenile's English online one body two wings ", ZhiHui is how to do it?

2018-07-12 10:57:00来源: 品途网

如果用一个词来形容在线少儿英语品牌DaDa现在的业务布局,那么“一体两翼”无疑比较精准。自从去年在线少儿英语行业头部项目频获知名VC融资后,2018年这一行业最大的变化在于品牌升级和业务拓展。这个大趋势中,DaDa又一马当先:先是由英文名称“DaDaABC”化繁为简为“DaDa”,使原来家长口中的“哒哒英语”在品牌层面率先摆脱英语单科的束缚,紧接着推出专注0~6岁儿童启蒙教育的子品牌“DaDaBaby”以及行业首个“客厅教室”产品“DaDa TV”。这种“一体两翼”布局是郅慧(Grace)掌舵DaDa这艘互联网教育“大船”航行五年以来勾画...

If use a word to describe children's English online brand DaDa now business layout, then no doubt one body two wings "is accurate. Children's English online industry last year after a head the frequency by well-known VC financing, in 2018, the biggest change is that the industry brand upgrades and business development. This trend, DaDa and forefront: first by the English name "DaDaABC" change numerous for brief as the "DaDa", make originally the "little English" at the brand level of parents mouth first to cast off the yoke of the English only branch, followed by launching dedicated 0 ~ 6 years old children's enlightenment education brands "DaDaBaby" as well as the industry's first "classroom" sitting room "DaDa TV" products. "One main body and two limbs" this layout is ZhiHui (Grace) at the helm of DaDa is the Internet education "ship" sailing sketch for five years...