2016年-2017年，听说家装业内涌现出了一大批整装公司，原因是受政策和客单价需要提升的影响；2018年中，听说业内不少打着“整装”旗号的企业正在退出市场，整装人的日子并不好过。那么，这股自2016年起便被业内人士高高捧起的整装潮流，究竟是天上掉下来的馅饼，还是充满了荆棘丛的陷阱？在2018年末转向2019年立春之际，家装行业也将迎来发展的新机遇和新风向，对于整装的“是”与“非”，我们也该冷静下来，抽时间好好探讨“整装”潮流下带给家装行业的三个大坑。第一个坑：整装其实是伪刚需，用户群体不精准、个性化需求无法满足为什么说整装其实是伪刚需？因为很多整装公司老板在同行、媒体面前都说整装套餐卖得挺好...
In 2016-2017, heard that the industry has emerged a large number of domestic outfit ready company, reason is affected by policy and guest unit price need to increase; 2018 years, I heard that many enterprises from "" ready" banner industry is pulling out of the market, was having a difficult time ready people. So, this since 2016 has been in the industry took the bulk of high tide, is a gift from heaven, or full of brambles trap? Spring begins at the end of 2018 to 2019, home decoration industry will usher in the development of new opportunities and new wind to, ready for "yes" and "not", we should calm down and take time to "ready" the tide bring home outfit industry under three hole. First pit: ready just need to is false, the user group is not accurate, why cannot meet the demand for personalized said ready is actually a pseudo just need? Because many ready company boss in front of peers, media say ready meal sell well...
