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创业公司:从来不花钱做市场营销?痴人说梦

Venture Company: never spend money to do marketing? Nonsense

2015-09-25 16:55:42来源: TECH2IPO创见

文章来源:Sean on Startups,TECH2IPO/创见 陈铮编译,译文创见首发,转载请注明出处现如今很多创业者都时兴吹嘘自己的公司如何在本应该大笔烧钱的市场营销中不花一分钱也能取得效果。如果这些话是真的,那就证明了其产品确实对于消费者有非同一般的吸引力。如果你不花钱做市场营销,就意味着需要消费者自己找上门来,而且他们用过之后还愿意向亲朋好友推荐,免费为你做宣传。每一个创业者都对这种免费的市场营销效果求之不得。不幸的是,如果你对于这些说大话的人进行深入挖掘,就会发现事实并非如此。当一个人表示自己的公司从未在市场营销中花钱时,他通常想要传达的意思是他们从未购买过付费广告。但是这不代表他...

article source: Sean on startups, tech2ipo / transcend Ritchie R o.mechanisms influence compilation, the original starting, reprint please indicate source now many entrepreneurs are fashionable boasts about his company's how in this should burn large marketing do not spend a penny can also achieve the effect. If these words are true, it proves that the product is indeed attractive to consumers. If you don't spend money to do marketing, it means that consumers need to find a home, and they used after votive intention friends recommend, free for you publicity. Every entrepreneur on the marketing effect of this seek but fail to get free. Unfortunately, if you talk for these people deeply, you will find that this is not so. When a person says his company has never spent money on marketing, he usually wants to convey that they have never paid for advertising. But that doesn't mean he's...