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2018年手机游戏应用的用户时长占比为10.9%

10.9% of users in mobile gaming apps in 2018

2019-03-26 00:00:00来源: 人民网

极光大数据针对腾讯、字节跳动和百度旗下应用矩阵的用户使用时长表现发起了市场洞察分析。就移动设备覆盖率而言,腾讯、字节跳动和百度旗下的应用矩阵均有着优异的表现,且三大矩阵的用户群体重叠比例十分显著。在这种情况下,针对用户注意力的争夺势必会成为一场持续上演的战役。 在过去一年,三大应用矩阵在用户使用时长占比上究竟有着怎样的表现?在内部用户时长分布上,腾讯、字节跳动和百度又会表现出哪些特征?借助极光大数据的统计结果,我们可以一探究竟。 根据极光大数据的统计结果,过去一年腾讯系应用在用户使用时长占比上呈现持续下降趋势。截至2018年12月,腾讯系应用的用户使用时长占比为45.3%,较2017...

Aurora Big Data has launched a market insight analysis of the use of long-time performance by users of Tencent, byte beats and Baidu's application matrix. In terms of mobile device coverage, Tencent, Byte beat and Baidu's application matrix have excellent performance, and the three matrices of the user group overlap ratio is very significant. In this case, the battle for the user's attention is bound to become a campaign that continues to play out. In the past year, how did the three application matrices behave in the long share of user use? In the internal user time long distribution, Tencent, Byte beat and Baidu will show what characteristics? With the help of the statistical results of the Aurora Big data, we can find out exactly. According to the statistics of the Aurora Big Data, the application of Tencent in the past year has shown a continuous downward trend in the proportion of users using the long time. As of December 2018, the percentage of users using Tencent applications was 45.3%, compared with 2017 ...

标签: 游戏