生鲜电商经过了几波的起伏，市场上呈现了马云、马化腾“二马”两强格局：阿里的“一号工程”盒马鲜生、腾讯连续投资的每日优鲜。当然，如果从更宽泛的维度看，其实京东超市（自营）和天猫超市（由易果生鲜托管）的生鲜品类也属于生鲜电商，不过玩法上由于还是老一套，因此在创新业态的维度看，还是盒马鲜生和每日优鲜更代表未来生鲜电商的发展趋势。其实，在过去几年，倒闭反而是生鲜电商圈的持续热门话题，无论是名噪一时的美味七七还是其他，中小玩家在这个赛道上碰壁更多，留下来的很少很少。这与生鲜电商是高损耗的品类有关，另一方面则是缺乏实打实的创新和金主的持续加持。而当有...
Fresh electricity after several waves of ups and downs, the market appeared on the Ma Yun and Ma Huateng "two" two strong pattern: Ali "a project" box horse Xiansheng Tencent, continuous investment daily and fresh. Of course, if from a broader perspective, Jingdong is the supermarket (self) and Tmall (fresh fruit supermarket from easy hosting) fresh category also belongs to the fresh, but because the gameplay was banal in the perspective of innovative formats, or box horse Xiansheng daily and fresh and more representative of the future development trend of fresh electricity supplier the. In fact, in the past few years, but the collapse of the electric business district is a fresh continuous hot topic, whether it is a delicious 77 or more other, small game player on this track wall, left little. This is a high loss category associated with fresh electricity supplier, on the other hand is the lack of sustained innovation and blessing real gold master. And when there is...
