一年两千万、五年一亿的合同，履行到第二年，邓德隆把钱退给了对方，中止了合同。 三年有好几个亿的合同，就等着邓德隆签字，一旦签了，钱落袋为安。他拒绝了。 作为特劳特伙伴公司全球总裁、特劳特（中国）董事长，邓德隆将定位理论运用于中国公司的战略咨询，操盘了「怕上火，喝加多宝」「瓜子二手车直卖网，没有中间商赚差价」「青花郎，中国两大酱香白酒之一」等案例。 深耕16年，特劳特公司目前单个客户咨询费起步价1500万元/年，合同期限往往是三年以上。这样一个仅有三十多人的公司，人均产出近千万元。很长时间里，特劳特公司的日子过得舒适。 1992年南巡讲话之后，邓德隆捕捉到机会辞去老师这个铁饭碗下海。时隔...
Twenty million, one hundred million of the contract for five years, a year to perform by the next year, Deng Delong gave the money back to the other party, terminate the contract. Contract, there are several hundred million of the three years waiting for Deng Delong signature, once signed, the money bag to Ann. He refused. As special slaughter partner company's global President, slaughter (China) chairman of the board of directors, applying Deng Delong theory of positioning strategy consulting company in China, hit the "fear of cigarettes and drink plus treasure" melon seeds used direct selling network, no middlemen earn price difference "" blue and white, one of China's two maotai-flavor liquor", etc. Subsoil for 16 years, raute is a single customer consulting fees will start at 15 million yuan/year, the contract deadline is often more than three years. So a company that only 30 people, nearly ten million yuan per capita output. A long time, raute day comfortable. After the speech, 1992 southern Deng Delong capture the opportunity as teacher the almost sea. After...
