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Google:2015年移动应用营销洞察

Google:2015 in mobile application marketing insight into

2015-06-23 15:54:52来源: 亿邦动力

为了了解什么能推动应用搜索和参与,Google和Ipsos MediaCT调查了消费者应用使用行为。 安装的应用中大多数不常使用,平均每个用户在智能手机上安装36个应用,每天使用的应用只占1/4,还有1/4的应用从来不使用。每天都使用的应用类型是社交/交流类应用和游戏类应用。 用户可...

to understand what it is that will promote the application of search and engagement, Google and Ipsos mediact investigated the application of consumer behavior. Most of the installed applications are not normally used, with an average of 36 applications per user on a smart phone, only a 1/4, and a 1/4 application has never been used. Every day of application type is a social / exchange class application and game class application. User can...