近年来，移动游戏的普及程度逐渐上升。仅2018年，移动游戏产业规模已达到703亿美元。预计2021年，这一数字有望达到1000亿美元。移动游戏不仅仅是棵摇钱树，它也推动了游戏玩家定义的转变。AppLovin与CensusWide在美国和英国合作展开的一次调查中发现，尽管游戏玩家每周至少玩三到四次手游，超过三分之二的智能手机用户仍不愿被归类为玩家。 简而言之，游戏产业的前景广阔。玩家不断变化的游戏习惯为营销者精准触及受众提供了新的契机。越来越多的公司增加游戏广告预算。KFC与美国游戏发行商2K游戏合作就是一个很好的范例。KFC将肯德基爷爷哈兰·山德士上校(Colonel Sanders)作为...
In recent years, the popularity of mobile games has gradually increased. In 2018 alone, the mobile game industry has reached $70.3 billion. This figure is expected to reach $100 billion in 2021. Mobile games are not only a cash cow, but also a driving force in changing the definition of gamers. In a survey conducted by AppLovin in collaboration with Census Wide in the United States and the United Kingdom, more than two-thirds of smartphone users are reluctant to be classified as players, although gamers play at least three or four hand trips a week. In short, the game industry has broad prospects. The changing game habits of players provide new opportunities for marketers to reach audiences accurately. More and more companies are increasing their game advertising budget. The cooperation between KFC and 2K game, an American game publisher, is a good example. KFC regards KFC Grandpa Colonel Sanders as ______________.
