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专访世纪华通COO张向东:未来游戏市场将趋于两极化

Interview with century huatong COO xiang-dong zhang: the market game will be polarized in the future

2018-01-11 00:00:00来源: 人民网

自2016年开始,中国已经成为了全球最大的游戏市场,手游首次超过端游市场,头部游戏和创意化游戏将决定游戏市场的大趋势。同时,游戏行业寡头化趋势也让其他玩家产生不同程度的焦虑。 在“2017中国文创产业论坛”上,世纪华通首席运营官张向东接受了《每日经济新闻》记者独家专访。张向东认为,未来中国游戏行业的竞争会呈现两极化,平庸化的游戏将很难存活。 IP是重要资产 成为世纪华通首席运营官之前,张向东曾担任盛大游戏CEO一职,在游戏行业摸爬滚打了十数年。张向东透露,今年3月份正式担任首席运营官之前,他已经和世纪华通拥有良好的长期合作关系,此次加盟将会是一次强强联合。 世纪华通希望打造A股游戏龙...

Since 2016, China has become the world's largest gaming market, mobile game for the first time more than the market, the head games and creative game will decide the trend of the market. At the same time, the game industry trend of oligarchs also let other players to produce different degree of anxiety. In the "2017 China wen gen industry BBS", century huatong, chief operating officer xiang-dong zhang accepted the "daily economic news" reporter an exclusive interview. Xiang-dong zhang believes that the future of Chinese game industry competition will of polarization, mediocre game will be difficult to survive. IP is an important asset Become a century before huatong, chief operating officer, xiang-dong zhang served as chief executive, grand game of seasoning for ten years in the game industry. Xiang-dong zhang, chief operating officer before formally in March this year, he has and century huatong has good long-term cooperative relations, the join will be a combination. Century huatong hope a-share game dragon...

标签: 游戏