公益是企业履行社会责任、推动社会良性发展的重要途径。同时,公益也是企业文化的一部分,通过公益活动以有温度的方式拉近和公众之间的距离,对于品牌形象的树立有着不可替代的作用。 3月20日,国产休闲类3D沙盒游戏《迷你世界》携手QQ游戏大厅、腾讯公益联合发起“世界守护计划之环保筑梦师”公益行动,在两周年之际,以公益活动倡导玩家化身环保勇士,守护绿洲。活动期间,所有玩家只要完成游戏内指定的小任务,获得足够能量值,即可参与阿拉善关键生态区域植物种植,恢复200 万亩荒漠植被,从而改善当地生态环境,遏制荒漠化蔓延趋势,借助梭梭的衍生经济价值提升牧民的生活水平。 参与门槛低,每天登陆游戏就能做...
Public welfare is the enterprise to fulfill the social responsibility and promoting social healthy development important way. At the same time, the public welfare is a part of corporate culture, through the public welfare activities in order to have a way to reduce the distance between the public and the temperature, for the establishment of brand image has an irreplaceable role. On March 20, domestic leisure class 3 d sandbox game "mini world" hand in hand, tencent QQ games hall public jointly launched the "world dream" guardian of environmental public interest action, on the second anniversary of environmental protection warriors in public welfare activities to advocate the player incarnation, protect oasis. All players during the activity, as long as you finish the game within the specified task, have enough energy, to participate in the key ecological la shan area plants, 2 million acres of desert vegetation, to improve the local ecological environment and curb the spread of desertification trend, with the aid of h. ammodendron derivative economic value to improve the lives of herders. Participate in the threshold low, log in the game can do every day...