在11月1日京东秒杀日当天，京东3C文旅11.11战略媒体沟通会的现场，京东集团副总裁、3C文旅事业部总裁胡胜利表示，希望今年京东3C文旅的11.11既是品牌方的11.11，也是年轻人的11.11。“只有得到了年轻人的心，才能真正拥有未来”。 京东是这么说的，也这么做了。在今年的双11期间，京东3C文旅率先开启娱乐营销新玩法。联合两大热门游戏IP——王者荣耀和英雄联盟，在双11期间举办了三场顶级游戏竞技比赛，其中王者荣耀相关的两场比赛报名人数超过55万，并吸引到了SV、ECgirl等国内知名战队参与。根据极光大数据在6月份发布的《王者荣耀研究报告》显示，王者荣耀24岁以下的用户超过了52%...
Jingdong seconds kill day on November 1, jingdong 3 c language brigade will live 11.11 strategic media communication, jingdong group vice President, 3 c brigade division President victor hu said the hope jingdong 3 c language tour this year is a brand of 11.11, 11.11 and 11.11 among young people. "Can only really have got the young man's heart, the future". Jingdong says, to do the same. During this year's double 11, jingdong 3 c language brigade was the first to open new game entertainment marketing. Joint IP - two popular game king glory and hero alliance, held the top three games during the double 11 competitive game, the king of glory two games related registration number more than 550000, and attracted the SV, ECgirl domestic well-known team participation. According to the aurora big data in the king glory research report released in June, according to king glory users under the age of 24 more than 52%...
