2016年,中国在线棋牌游戏市场规模为58.6亿元,增速约48%;移动端地方特色棋牌为重要增长领域。 棋牌游戏用户的学历水平远高于普通互联网用户,且高收入人群的比例也较高。而地方棋牌游戏的用户学历水平更高,超过90%的用户拥有大专及以上学历。 随着2016年“房卡”模式的流行,大批厂商深探地方棋牌;自去年7月1日总局版号规定正式实施以来,棋牌手游每月过审数量都遥遥领先其他游戏。截止2017年6月,约2750款移动棋牌游戏获得了版号。公司和游戏产品数量激增竞争激烈化。 我国共有2856(不含港澳台)个县级行政区划单位;仅仅地方麻将的玩法超过1300多种,地方棋牌的细分市场潜力巨大。目前地...
In 2016, the Chinese chess online game market scale is 5.86 billion yuan, grew about 48%; Mobile client place characteristic board for important growth areas. Board games academic level is far higher than that of ordinary Internet users, users, and have higher rate of the proportion of high income people. The local board games user education level is higher, more than 90% of users have college degree or above. With the popularity of "room card" model in 2016, where a large number of manufacturers' deep investigation board; Plate number since last July 1 administration regulation effect, chess mobile game per month trial quantity are far ahead of other games. As of June 2017, won the plate number about 2750 mobile chess game. Proliferation and game products competitive. A total of 2856 in China (excluding Hong Kong, Macao and Taiwan) an administrative unit at the county level; Only local mahjong game of more than 1300 kinds of local chess subdivided market potential is tremendous. At present...